Our History
Our company began on February 11, 2009, which was the official date it was registered in the Securities and Exchange Commission (SEC). We are known then as Strategic People Resources, Inc., or SPR. Initially, we provide manpower to Taylor Nelson Sofres (TNS) in the data processing area.
The manpower services have evolved. We established a team who do the data processing services including data encoding, coding, charting, and table checking.
On March 15, 2011, SPR-CFB, Inc. was borne from the merger of two agencies to become a one-stop shop marketing research company. The combined expertise of both companies has provided a nationwide coverage of marketing research services including data collection and data processing.
In the later part of 2023, that is, on the 17th of August, a new name of the company is registered as Strategic Peoples Research, Inc. We now call ourselves: “Strategic.”
Our Vision
Our vision is to emerge as the foremost provider of manpower, marketing and research services which deliver strategic value to our clients.
Our Mission
We supply high quality manpower, marketing and research services through strategic utilization of people and best practices in data collection and data processing thereby ensuring customer satisfaction.
Our Tagline
Empowering Decisions Through Strategic Marketing Research Services.
Our Core Values
C – Communication
A – Accuracy
T – Timeliness
C – Competence
H – Harmony
